Ivory Homes

Let us help you grow your business through the web

IVORY Homes and Estates Limited is a top hub and full service real estate development company. We specialize in the entire lifecycle of a real estate project commencing with site acquisition, conceptualization, leasing/sales, securing financing and construction management to delivery and facilities management.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Objectives

Launch a fresh realestate portal management that enables others to Post their properties for sale or rent.
Drive customer conversions through content strategy and design.
Create a user-friendly Resources section with filtering and searching to ensure maximum value.
Implement a search-friendly Blog to support user experience, content marketing, and SEO.
Implement a fully responsive solution backed by WordPress CMS.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

Our case studies

See all projects

Get new blog posts by email:

This form is currently undergoing maintenance. Please try again later.